We’re a global strategic consultancy built to find
value hiding in plain sight.
Netflix
We showed how focusing on delivering joy, rather than optimising for efficiency, could fundamentally transform the viewing experience and drive lasting loyalty.
Olipop
We found the signal others missed: that consumers wanted permission to enjoy soda again. 'A New Kind of Soda' became one of the fastest growing health brands in America.
Nom Nom
We helped Mars Petcare grow the Fresh Pet Food category by co-developing a unique nutritional approach that gave consumers the natural vibrancy they were looking for.
Nike Kids
We showed that kids’ declining passion for sport could be reignited by embracing a world of “free play sport”.
DailyPay
We uncovered hidden emotional value in earned wage access: positioning DailyPay not as a product feature but as a powerful, positive force in people's working lives.
Nike Women's Football
We charted the commercial and emotional territory of Women's Football with precision — helping plot an ambitious innovation strategy ahead of the curve.
We find the signals others miss and turn them into strategies you can move on with confidence. We've used this to build entirely new categories and to unlock growth in markets people had written off.
“Working with the Squint was an enlightening and rewarding experience. They look at problems from every angle and their meticulous attention to detail provided us with invaluable insight.”
Candice Chen
Strategy Manager, Netflix
“Squint helped us build a future facing strategy with innovative plans we are still bringing to life today.”
Yasmina Amarchouh
Brand Defining & Purpose Director, Nike
“Squint has been an invaluable strategic partner. Their deep well of knowledge has been instrumental in guiding us through a transformative journey.”
Chad Wilson
Head of Marketing, Olipop
We’re a community of talented strategists, researchers, designers and creatives, committed to delivering big, insightful and impactful work.
We're built to find the value hiding in plain sight, and help you act on it before someone else does.
FINDING HIDDEN VALUE
We uncover the signals of hidden value and the keys to unlock them.
PLOTTING CERTAIN PATHS
We define clear visions for growth and get organisations to commit to them.
ACTING WITH CONVICTION
We build actions across the entire system to get powerful results.
If you think there's something hiding in your category that you haven't been able to see yet, let's talk.
Please contact [email protected]
