We've assembled a team of
strategists, creatives and designers
that are experts in modern happiness
brands and how to build them.

We've assembled a
team of strategists,
creatives and
designers that are
experts in modern
happiness brands and
how to build them.

Our founders

Our two founders have helped some of the world's biggest and fastest growing brands uncover how to create joy in their products and organizations.

Mark Lester

Mark Lester

Co-Founder & CSO

Prior to Squint, Mark was an experienced Head of Strategy working with clients like Nike, Netflix, Samsung and Diageo. His career spanned New York, London and Amsterdam and he spent his formative years at R/GA, the world’s leading digital innovation firm.

Kimberly Herrera

Kimberly Herrera

Co-Founder & MD

Prior to Squint, Kimberly founded her own New York based childcare startup as well as worked as an Operations Lead in the European startup scene. She’s been featured in the Huffington Post for her thought leadership on how to develop more caring humans.

For all new business enquiries please contact

[email protected]